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Product launch
Organization
Unity Technologies 2021
Role
Co-lead for positioning and messaging development; lead for campaign strategy, asset development, press and communications, channel management and reporting.
Highlights
- 80% product adoption by end of beta
- 61K impressions on launch content
- Positive impact to stock performance
The launch of the Unity Ads Mediation product was an important moment in the evolution of iconic gaming brand Unity and also the wider mobile ad tech industry.
I was a leading partner with the product marketing team to develop and execute the go to market strategy for the product launch. Throughout all phases alpha to general availability I collaborated to develop the product positioning and messaging and led the strategy, production, and distribution efforts for all customer facing marketing.
Enjoy this collection of highlights and assets and click into them to read more.
