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Product growth
Organization
Staples Inc. 2011, 2012, 2013
Role
Lead for annual go to market strategy, digital and print asset production, ecommerce strategy, merchandising coordination, field marketing support.
Highlights
- Annual category spend growth of 15%, 21% and 27%
- Over 40 print and digital flyers and catalogues produced
- Creation of first category specific product catalogue
- Led launch of white labelled eco facilities sub-product line
The growth of the Facilities Solutions product line at Staples B2B division has been important to its success for more than 15 years.
I was the Product Marketing Manager when this growth began and was an important contributor as the lead for go to market efforts. With a focus on print media and emerging online shopping, I led development of direct mail catalogues and flyers as well as digital marketing campaigns to all B2B Canadian customers. My role required navigating merchandising partners, ecommerce presence, digital marketing, and complex print production for several years to drive the category's growth.
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