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Demand campaign
Organization
Unity Technologies 2021, 2022, 2023
Role
Lead for project management, research analysis, asset production, campaign strategy, and channel management.
Highlights
- 43% campaign conversion rate
- 18,400 campaign page views
- 8,500 inquiries generated
- $40M+ contributed to influenced spend
The Mobile Growth and Monetization Report is annual research produced by Unity to give game studios insights into how they can earn more revenue and acquire valuable users.
This report was originally conceptualized and created under my leadership through its first three editions and continues to be a valuable resource in gaming. In addition to leading research and report production I also led development of the supporting demand generation campaign and sales enablement efforts for each edition. Beyond the launch the report is also used throughout marketing plans each year.
Enjoy this collection of highlights and assets and click into them to read more.
