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Brand launch
Organization
Shutterstock 2017
Role
Lead for positioning and messaging development, channel and asset rebranding, sales enablement, press preparations, on-site demos, sponsored talk content.
The acquisition and launch of Shutterstock Custom (previously Flashstock) was a key moment in the history of the iconic media brand Shutterstock.
I had a lead role in the relaunch effort to align with an event at Advertising Week New York. My work included establishing new product positioning and messaging and implementing it across all channels and assets. I also co-led content development for sponsored talks, panels, and broadcasts at the event, and led the on site booth demos.
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